FIFA Fan Zones- Creating History in The Sporting World.

Sep 07, 2022

The FIFA Fan Zones are temporary entertainment areas where fans of the sport can watch the matches on giant screens. The spectacular venues offer a festive, safe, and secure atmosphere to enjoy the matches, along with plenty of entertainment options.

We are extremely privileged to be a part of this historic event and were delighted when Filmmaster Event approached us to help them visualize and create the renders for the FIFA 2022 Fan Zones.

This event is unique in many ways- it’s the first time the FIFA World Cup is taking place in the winter and in the Middle East. The novel idea for creating the Fan Zones, where local and international fans can watch the matches for free, has also attracted a lot of praise. Given the event’s global nature and immense importance, the project has been a feather in the hat for our team at Render Atelier.

This case study will give you an insight into our process of creating larger-than-life architectural renders for the FIFA Fan Zones, along with the challenges, technology, and expertise involved.

Understanding The Client Brief

Filmmaster Events is an internationally renowned company in the sector of organization and production of major international, corporate, and sporting events. It successfully produced the opening and closing ceremonies for the Rio 2016 Olympics and Paralympics. It’s safe to say Filmaster Events’ vision for the Qatar World Cup is even grander, and the renders for the Fan Zones could be nothing short of perfect.

Our team spent hours understanding and analyzing the idea behind the Fan Zones. They are more than just a screening destination; they’re being created to provide an immersive experience like no other. The zones can accommodate thousands of people and are massive in size, yet they still have to be visually appealing and blend into the Qatari landscape. They have to be modern, with state-of-the-art architecture, yet be the perfect venue for visitors to experience the famed Qatari hospitality.

After receiving the full brief and plans from the client, we quickly understood that the renderings for this project had to be extraordinary; they had to capture the imagination of millions of local and international individuals who will flock to Qatar in November 2022 to witness the sporting spectacle.

What Makes Our Team Unique

We believe the best renders are a combination of poetry and precision; they combine accuracy with art. To achieve this, we have put together a team of talented architects, interior designers, and digital artists, each specializing in their respective fields. They work alongside the client manager, who serves as a liaison between the team and the client, ensuring a steady flow of communication. Our team has over 15 years of experience in the field and an impressive roster of global clients in Europe, Asia, and the Middle East.

We pride ourselves on providing clients with the attention of a boutique agency combined with the seamless experience of a large company. We approach each project with the same passion and enthusiasm, determined to give each client the best of the best.

The Render Atelier Rendering Process

Our rendering project took place in two main stages. First, we worked on creating the exterior 3D building renders, creating multiple angles to showcase the building structures, water bodies, and surrounding environment. We made sure that attention was paid to designing the trees and other fauna to look realistic as possible since they are an instantly recognizable feature of the region.

Once the foundation was in place, we added the smaller elements, like people and cars. While these elements might seem minor, they are what make a rendering truly photo-realistic. Immense care is taken to ensure the traditional clothing is represented accurately, and each shadow must be in the correct position.

After our team was satisfied with the first draft, we shared it with the client to get their thoughts. Our rendering process is highly collaborative and incorporates client feedback at every stage. A project is only complete once the client is completely satisfied with the result, and we understand this might require us to create a few iterations of the architectural renders.

While working with Render Atelier, you can be assured that you’ll be well-updated during each step of the rendering process. Your dedicated point-of-contact is available to answer all queries in real time, and keep you abreast with any bottlenecks that may come up. You’re also encouraged to speak to the team via video calls over Zoom, WhatsApp, or Skype at regular intervals. We provide absolute transparency in terms of timelines and commercials to ensure all parties are on the same page.

To give you the best results, we combine human expertise with the best technology in the market. Our team worked with 3DStudio Max and Corona Render to create the architectural renders. Later, we used Forrest Pack to add trees and other landscaping elements.

The FIFA Fan Zone Renderings

Our team worked on the FIFA Fan Zone Renderings for over two months, and we’re truly proud of the results. We believe we have created 3D renderings that imbibe the organizers’ vision while incorporating our team’s creative flair. We worked on three Fan Zones, two of which are located by the sea. From large concert stages and exciting Ferris Wheels to beachside promenades and massive screens- these Fan Zones are nothing like anything you’ve seen before

You can view the high-resolution renders for the Fan Zones here.

If you’re searching for interior, architectural, product, or real-estate renderings, look no further than Render Atelier! We’ll be happy to create a package based on your budget and needs. Email us at [email protected] or fill out this form to get breathtaking renders for your next project.