Food for Thought: A guide to the benefits of 3D Restaurant Renderings

The environment of the restaurant, combined with the food and hospitality, together shape the visitor’s opinion of the establishment. Therefore, when a restaurant owner is looking for the right interior design studio to conceptualize their new venture, they’re going to want someone that can wow them.

With 3D restaurant rendering, you can create a well-thought-out and carefully detailed representation of a restaurant to show your clients. Let us take a closer look at how 

3D rendering can help your clients visualize the space and coordinate the look and feel virtually before investing in expensive décor.

Of course, a happy client translates to a loyal, recurring client for your business. Let’s take a more insightful look into how rendering services can add that dollar to your bottom-line.

What is Restaurant Rendering?

Restaurant rendering involves using computer graphics to create lifelike, 3D models of a restaurant’s interiors and/ or exteriors. It’s a game-changer in the world of modern restaurant interior design because it creates a figurative, compelling image of the spaces that you have visualized for your client.

3D digital artists can create highly-realistic renders of a restaurant to present the lighting, furniture, appliances, and overall mood of the premises. 

What are the benefits of 3D Restaurant Rendering?

1. Show don’t sell!

Back in the dark ages of interior décor sketches on paper, clients were often unable to visualize the nuances of the interior designer’s vision. The brilliant combination of colours, textures and shapes that you, as a decorator, created on paper would be lost on the restaurant owner, who has not been trained in visualization as you have. This is where 3D rendering as an art revolutionized the way in which designers started pitching.

Now, there is a way to exactly show your customer how a wooden table could stand out against a brick red wall, or why you suggested that the antique lamp would be perfect in the Mediterranean stucco balcony. The restaurant owner, who is beset with the stress of the demanding food business, can simply see in beautiful detail what your suggestions are to enhance the décor of his space. 

With CGI, you get the power to showcase objects that haven’t been created yet. While you could use manual freeform sketches to create your initial drafts, doodles aren’t enough at the product presentation stage. 

They say a picture is worth a 1000 words – well, then, a rendering may just be worth a 1000 2D-pictures. 

2. Repeated customization

How many times have you had to change the colour scheme to suit the owner’s personal preferences, or end-customer choices? How about the 5^th time that you turned the entire theme around from an all-cream ambience as initially discussed, to a spartan steel look because the client saw some magazine images that inspired them? Now, virtual rendering gives you the advantage of being able to pander to the client’s modifications. The client is happy that you have the patience to listen and be responsive, while you can relax knowing that you don’t have to start on the décor until you have final approval on the renderings.

You can use 3D rendering as a tool to involve the client in the design process. For example, when sharing their feedback, the clients can drag items across the screen or add and remove elements as per their preferences. This creates a more collaborative relationship with their client and helps increase their satisfaction levels with the final product.

3. Cost efficiencies

Have a virtual artistic representation of the way in which the restaurant spaces can be designed gives you a double-edged cost advantage. One, you do not invest in fabrics, furniture and fittings until the client has given sign-off on the renderings. There is no scope for the client to say that they were unable to imagine what the interior suggestions would look like – and we know this is a common excuse. The other cost efficiency comes from the sheer savings on person-hours that are spent when your expert interior designers create reams of art on paper to showcase the different perspectives of a room. Then, with every change or modification, this collateral has to be created again. With a virtual representation, although it may seem like an increased initial investment, you may be able to create multiple marginal changes while freeing up your experienced team for other project work.

4. Marketing collateral

The renderings are designed to showcase your restaurant with idyllic lighting and décor. These have a life well beyond getting a swift approval from your client. Who would not be happy to repurpose detailed, sophisticated representation of their business? They can use these rendered assets on several online platforms and send them out to leading F&B publications to generate interest in the establishment.

360 degree walkthroughs and animated walkthroughs are perfect to help promote their restaurant, even before they launch. We live in the age of social media, and patrons want their dining locations to be “Instagrammable.” This would attract more customers and encourage them to post images of their experience online, helping boost the client’s revenue. By providing your clients with such additional advantages, you’re more likely to impress them and get them to sign a contract with you.

5. Eye for detail

You are an expert in your area of interior decoration and you have a skilled team to support you. However, even you may at times overlook details while plotting them on paper. You may be so focused on the light required for the kitchen that you may miss the bigger picture of how the holy triangle of refrigerator-countertop-sink is not ideal for the kitchen to run smoothly. You may be surprised at how, having a final digital rendering of your detailed sketches, you can fine-tune important details and shift around the concepts in a much more smooth and efficient manner. Assuredly, we work with you to ensure your conceptualisation is refined and perfected each time. 

Where can you find the best 3D Restaurant Renderings?

We hope our guide to 3D restaurant renders helped you understand the immense value they offer to interior design studios and their clients.

Equipped with detailed interior and exterior renders of the restaurant, you can help your clients launch a successful dining establishment, attract more diners, and market their restaurant online and offline.

Render Atelier can help you create photo-realistic restaurant renders that will impress all the stakeholders. We combine precision with poetry to create magnificent renders in the fields of real estate, interior, architecture and product design. What makes us special is that our creations are not just technically accurate but create credibility for you as a sophisticated, modern interior decoration team that is up to date with the latest trends. 

If you’re intimidated by the fascinating world of rendering- there’s no need to fret. Our team would be happy to answer all your queries and create a customized package keeping your budget and timelines in mind. Remember, we’re here to make the process as seamless as possible.

Ready to get started? Send us an email at [email protected] or feel free to fill up this form and we’ll revert to you as soon as possible.