Photorealistic 3D product renders are a game changer in the world of product marketing.
It is an incredible marketing tool that enables online retailers, product manufacturers and designers to showcase their products to the customer without the cost, hassle, and effort of a conventional photo shoot.
In fact, when done by expert 3D product rendering companies, the computer-generated result cannot be distinguished from the physical counterpart.
Before we dive into the benefits of the process, let’s start by understanding a little more about what 3D product rendering actually is.
What is 3D product design rendering?
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Simply put, 3D product rendering is the process by which digital artists create a three-dimensional model of a product using specialized software. 3D models are created from drawings, sketches, photographs, specifications, or other data.
Such hyper-realistic 3D models and images have many uses. They can be uploaded on your website, included in your catalogue, featured in promotional videos, and more.
What are the benefits of 3D product renders?
Photorealistic product rendering services come with a wide array of benefits. If you haven’t worked with a 3D product rendering company yet, here are a few reasons you may want to:
Producing realistic images without the cost of doing a photoshoot
If you want to sell a product, the first thing you need is a high-quality image to attract customers.
The traditional method of getting these images was by hiring a photographer, renting a studio, and then spending hours shooting the product from each angle.
To carry out a full-fledged photoshoot, you need to invest considerable time and money. In the case of 3D renders, the cost reduces because:
- You don’t have to pay a photographer for their service
- You don’t need to hire a stylist to set up the shoot
- There’s no need to put in production prototypes
- The logistical cost of packing and transporting products is eliminated
- You don’t have to rent a studio or pay for location hiring costs
- There’s no need to spend on post-production costs like editing the raw images.
With 3D rendering, the high-quality images are created by digital artists and designers on a computer. This means you don’t need to invest the resources required for an extensive shoot, making the rendering alternative less expensive and more productive.
Showcase different versions of your product in multiple settings
Picture this: you’ve designed a stunning accent chair. How would it look in a chic, modern loft in New York City? What about a bohemian villa in Bali? What kind of upholstery would you like to make it in?
Before the advent of 3D product rendering services, answering these questions was an expensive and time-consuming task. First, you had to manufacture different versions of the product to see what you and your client liked best. Next, you had to physically transport this product to different locations and then photograph it.
Now, all you need to do is partner with a 3D photo-realistic product rendering company, and we can bring your vision to life.
Present future collections before they’re produced
One of the biggest benefits of 3D rendering is that you can show clients an entire new collection even before building it. Even the most complex designs can be converted into digital assets by a product rendering studio, which can be used to get sales without investing heavily in manufacturing.
Let your audience interact with the product virtually
You can share these renders with potential customers who can interact with them virtually, removing the need for them to travel to your showroom. Through a catalog or website, your target audience can view all your collections, past, present and future, in great detail.
3D models give customers a 360 degree viewing of the product. Moreover, customers can zoom in to view the tiniest elements in each product.
Edit and retouch photos in minutes
Getting an amazing photo is a difficult task. While a great photo can catch the eye of potential customers, poor lighting or a bad set up can make even the most beautiful product look bad.
Though it is possible to edit elements of a photograph on software like Photoshop, it is far more effective to create a 3D render that presents your offering in its finest glory. The lighting, angles, and background can be adjusted and edited in countless ways, so each image is nothing short of perfection.
Why should you choose Render Atelier for your 3D product renderings?
If you’re searching for a CGI product rendering company with a difference, look no further than Render Atelier.
Render Atelier was founded with the vision to create renderings that go far beyond simple 3D
drawings. What sets us apart is the fact that apart from being talented digital artists, our team members are also qualified architects and interior designers. We combine our specialized skills with an artistic flair to create renderings that are technically sound yet visually delightful.
This combination of skill sets allows us to understand how important even the smallest detail is and helps us translate your ideas and concepts into photo-realistic media.
Our team has over 15 years of experience in the field and an impressive roster of global clients in Europe, North America, and the Middle East.
Have a look at our recent product rendering work:
Intra Lighting
Boffi
Thermasol
From interior and architectural renderings to product and real-estate renderings, we offer a wide variety of solutions based on your needs.
We understand that each client has unique requirements and can customize our 3D renderings services and packages based on your timeline and budget. The initial product rendering costs are an investment worth making and more feasible than the alternative traditional photoshoot. Email us at [email protected] or fill out this form to get in touch.
