Inspired action is the best advocate for your work’s merit.
When it comes to showcasing your upcoming interior design and architecture projects and getting potential buyers excited, property brochures are a great tool for visualization. These serve as marketing collaterals that are not just provide information about your project but do so in a visually appealing way that gets the viewer hooked on.
But before we dive deeper in to how you develop an impressive brochure for your upcoming project, let’s take a step back and understand the requisites. To pitch to modern day buyers, your collateral needs to be really impressive, and one of the best ways to do so is by using 3D renderings. These are high quality CGI that showcase your idea in a hyper realistic way, and offers an immersive experience to your potential customers. Partnering with an architectural and interior 3D rendering studio helps you build a high quality property brochure that strengthens your portfolio.
Building your property brochure with 3D renderings
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Hand made sketches and drawings are not used very widely by interior designers and architects nowadays, mostly because they are time consuming and tedious to replicate. Digital imagery and collaterals of projects are used for pitches and to for showcasing, due to the convenience of use.
Here are a few reasons why building marketing brochures for your interior and architecture projects is profitable for your firm.
1. Selling before the first brick is laid
3D renderings show very realistic visuals of your project. When you partner with studios with skilled and experienced artists, you get life like images that can make your clients feel like they are inside the space.
Building marketing brochures for luxury properties is especially useful. These are high ticket sales that need to be showcased elaborately to make sure that the client gets a substantial idea of the look and feel of the property. Luxury essentially comes with quality, and it is conveyed through investment in a flawlessly curated brochure.
2. Building an impressive portfolio
Marketing brochures and their content ultimately make way into your portfolio. As architects and interior designers, you definitely understand what kind of difference having high quality 3D renderings can make in your portfolio.
Your brochure speaks about who you are as an artist and a strategic visualizer. And the best way to express your ideas is through images. Investing in a property brochure can help you in the long run and be a powerful marketing tool as your organization and team grow. The costs that come upfront give you multi fold returns in the long run.
3. Showcasing angular views
Be it hero shots, bird eye views or eye level visuals, an elaborate property brochure can place every single visualization in to place with context. It answers all queries of your clients and helps them understand the design deeply.
360-degree visualization aided by property brochures a holistic experience to your clients without moving an inch from their seats. Clients frequently enquire about the neighborhood in which the property is situated and if it has all the amenities they would need. A bird’s eye view of the building superimposed on real photographs of the area make a great addition to your brochure. Also, adding human figurines to your 3D imagery can help understand that it would really feel like to be inside the property.
4. Leveling up your marketing
You can take your client pitch up a notch when you merge different marketing tools together. 3D rendering studios can help you build videos of your space that offer a walk though experience.
Simply share a QR code linked to the brochure and your client can simply scan to see the design in three dimensions. At the backend, this can be linked to an accessible cloud location or to your website. This virtual tour of the property can be designed per your or your client’s preference to show all the angles and corners possible.
5. Upselling to the right clients
Your property brochure is not just a showcase of the project you are currently working on but all the others you have worked on. It is important to mention all details about your company, the kind of projects you work on and your specializations. In doing so, your clients can see your portfolio and even plan new projects with you.
Having all of this information in a brochure, either digital or physically printed, makes it available for your clients to share with others too at their leisure. High intent customers then get a chance to connect with you easily for their own requirements.
Now that we have discussed extensively on why it is useful to build property brochure for architectural and interior projects using 3D renderings, we emphasize on the need to work with the right studio partner to get your brochure right.
With years of experience working with international clients, we at Render Atelier can help you build property brochures with 3D renderings that are set to impress. To know more about our offerings and services, reach out us at [email protected]
