How to make the rendering process stress free

How to deal with a 3D renderer

These days structural designers, architects and realtors often go for 3D architectural rendering services. In many cases, they fail to get the desired outcome even after hiring the best 3D renderer. Here’s why.

  1. 3D Renderer Is Often Considered as Designer 

Rendering is quite different from structural designing. While it is true that we keep the aesthetics in mind during 3D architectural rendering, that doesn’t make us designers. A 3D artist cannot simply design a façade or help you select fittings and fixtures. This job needs to be done by the designer, and the renderer can take it from there by realizing the vision in 3D.

  1. Inaccurate or Incomplete Briefing 

By passing on finer details of your project to your 3D architectural rendering expert, you can get the desired outcome. If you can brief well, you can save a lot of time and energy. Things which you need to spell out are building or room layout, selection of exteriors (type/color paint, finish, window frame and the likes), selection of interiors, electrical plans, etc. Can you also provide site photography, landscape plans, and an interior design style guide?

  1. Lack of Visual References

Property developers often fail to provide clear directions to their 3D architectural rendering artists. If you can provide a visual map with plenty of references to your renderer, it saves time for both of you. You may just find a couple of images which you like and explain what aspects of the images you like. Two or three visual references are just enough. Consider what will be the light condition (day or night time). Furniture and finishes can also be described in this manner.

How to deal with a 3D renderer

  1. Lack of Finer Details 

After receiving your first render draft, make sure you go through the whole thing to find out what details are missing. Prepare a full list of changes which you want in the first draft. If possible, get your whole team behind you to review the first draft. Check if the finishes and details are perfect, doors and windows are rightly placed and all the key features are correctly included. You should also check background photography, overall lighting and styling and furnishing elements. Make sure it’s not too boring or over-the-top.

  1. Feedback Not Communicated Properly 

Yet another big mistake that architects and real estate developers often make – they can’t precisely communicate their feedback to their 3D architectural rendering experts. You can either redline the image or list your preferred changes separately. Don’t just give an “I don’t like it” to your renderer. Instead, be specific. “The window on the left looks too oversized and the color should be X”. Got the drift?

  1. Hiring the Wrong 3D renderer

Choosing the right renderer is one of the many things you need to do. The biggest driver for choosing a renderer is quality, but that’s just one thing. If you want a specific finish, look for a renderer that has considerable experience in that area only. Don’t forget to check out the portfolio of the renderer you are choosing.

  1. Failing to Define Project Goals 

Do you wish to get involved in the process? If yes, to what extent?

What is the timeline?

What is the budget?

If you have any questions, please get in touch with us or, alternatively, take a look at our Architectural Portfolio.

Andrea Corsini
Founder and Design Director