[vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1557603613943{padding-top: 0px !important;padding-bottom: 0px !important;background: #272727 url(https://renderatelier.com/wp-content/uploads/2018/03/1_BIBA_HOTEL-ROOM_BEDROOM_FINAL-min-e1522773729453.jpg?id=4187) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_id=”bg-header-parallax”][vc_column width=”7/12″ offset=”vc_col-lg-4 vc_col-md-6 vc_col-sm-offset-0 vc_hidden-xs” css=”.vc_custom_1521141451990{margin-left: 150px !important;padding-top: 50px !important;}”][vc_row_inner][vc_column_inner css=”.vc_custom_1520795631329{padding-right: 70px !important;}”][vc_empty_space height=”180px” alter_height=”none”][vc_custom_heading text=”Product Visualisation” font_container=”tag:h1|font_size:40px|text_align:left|color:%23dadada” use_theme_fonts=”yes”][vc_column_text]
With improved quality of photorealistic 3D visualizations in the past few years, which are nowadays undistinguishable from high quality studio pictures, several furniture, lighting and products manufacturers have decided to engage with a different approach for the development of their marketing materials.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=”14em” alter_height=”none”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” parallax=”content-moving” parallax_image=”4187″ css=”.vc_custom_1521732046038{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #272727 !important;background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}” el_id=”bg-header-mob”][vc_column width=”1/2″ offset=”vc_hidden-lg vc_hidden-md vc_col-sm-offset-0 vc_hidden-sm” css=”.vc_custom_1520556439273{padding-top: 50px !important;}”][vc_row_inner][vc_column_inner][vc_empty_space height=”80px” alter_height=”none”][vc_custom_heading text=”Furniture and Lighting Catalogues” font_container=”tag:h1|font_size:40px|text_align:center|color:%23dadada” use_theme_fonts=”yes” css=”.vc_custom_1540462842831{padding-right: 40px !important;padding-left: 40px !important;}”][vc_column_text]With improved quality of photorealistic 3D visualizations in the past few years, which are nowadays undistinguishable from high quality studio pictures, several furniture, lighting and products manufacturers have decided to engage with a different approach for the development of their marketing materials.
[/vc_column_text][vc_empty_space height=”180px” alter_height=”none”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1522161496712{background-color: #ffffff !important;}”][vc_column][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Real photo of a restaurant in Tokyo
[/vc_column_text][vc_single_image image=”4213″ img_size=”full” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]RA Photorealistic Rendering
[/vc_column_text][vc_single_image image=”4294″ img_size=”full” alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1557625204330{background-color: #f8f8f8 !important;}”][vc_column width=”5/6″ offset=”vc_col-lg-offset-1″][vc_empty_space][vc_column_text]Traditionally, the only way to advertise products was making real studio photo-shoots. The advantage of photorealist rendering has over photography are several, such as:- No need to have a production sample, you can start building the catalogue way ahead of the production and without costs.
- Extremely lower production cost compared to real photo shooting, cutting up to 80% of the cost such as paying a skilled photographer, renting a location and lightning, decorating a location, move equipment and products to the location, etc.
- Faster production timelines: we can build completely different setups and products lines in a matter of few days instead of weeks.
- A complete control on the image production removing all risks of not being satisfied with the final product.
- Flexibility in changing projects setups, materials and colors anytime.
- The ability to create stunning and different locations in short times and without costs, from a chalet on the Alps to a beautiful tropical beach.
