With improved quality of photorealistic 3D visualizations in the past few years, which are nowadays undistinguishable from high quality studio pictures, several furniture, lighting and products manufacturers have decided to engage with a different approach for the development of their marketing materials.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=”14em” alter_height=”none”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” parallax=”content-moving” parallax_image=”4187″ css=”.vc_custom_1521732046038{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #272727 !important;background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}” el_id=”bg-header-mob”][vc_column width=”1/2″ offset=”vc_hidden-lg vc_hidden-md vc_col-sm-offset-0 vc_hidden-sm” css=”.vc_custom_1520556439273{padding-top: 50px !important;}”][vc_row_inner][vc_column_inner][vc_empty_space height=”80px” alter_height=”none”][vc_custom_heading text=”Furniture and Lighting Catalogues” font_container=”tag:h1|font_size:40px|text_align:center|color:%23dadada” use_theme_fonts=”yes” css=”.vc_custom_1540462842831{padding-right: 40px !important;padding-left: 40px !important;}”][vc_column_text]With improved quality of photorealistic 3D visualizations in the past few years, which are nowadays undistinguishable from high quality studio pictures, several furniture, lighting and products manufacturers have decided to engage with a different approach for the development of their marketing materials.
[/vc_column_text][vc_empty_space height=”180px” alter_height=”none”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1522161496712{background-color: #ffffff !important;}”][vc_column][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Real photo of a restaurant in Tokyo
[/vc_column_text][vc_single_image image=”4213″ img_size=”full” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]RA Photorealistic Rendering
[/vc_column_text][vc_single_image image=”4294″ img_size=”full” alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1557625204330{background-color: #f8f8f8 !important;}”][vc_column width=”5/6″ offset=”vc_col-lg-offset-1″][vc_empty_space][vc_column_text]Traditionally, the only way to advertise products was making real studio photo-shoots. The advantage of photorealist rendering has over photography are several, such as:- No need to have a production sample, you can start building the catalogue way ahead of the production and without costs.
- Extremely lower production cost compared to real photo shooting, cutting up to 80% of the cost such as paying a skilled photographer, renting a location and lightning, decorating a location, move equipment and products to the location, etc.
- Faster production timelines: we can build completely different setups and products lines in a matter of few days instead of weeks.
- A complete control on the image production removing all risks of not being satisfied with the final product.
- Flexibility in changing projects setups, materials and colors anytime.
- The ability to create stunning and different locations in short times and without costs, from a chalet on the Alps to a beautiful tropical beach.
Catalogue Scene Rendering
[/vc_column_text][vc_single_image image=”4207″ img_size=”full” alignment=”center”][/vc_column_inner][/vc_row_inner][vc_column_text]Close-up Renderings
[/vc_column_text][vc_row_inner][vc_column_inner width=”1/3″][vc_single_image image=”4210″ img_size=”full” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”4209″ img_size=”full” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”4208″ img_size=”full” alignment=”center”][/vc_column_inner][/vc_row_inner][vc_column_text]Studio Renderings
[/vc_column_text][vc_row_inner][vc_column_inner width=”1/3″][vc_single_image image=”4214″ img_size=”full” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”4215″ img_size=”full” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”4216″ img_size=”full” alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”top” css=”.vc_custom_1521151282360{background-color: #ffffff !important;}”][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_empty_space height=”20px” alter_height=”none”][vc_column_text css=”.vc_custom_1521151203857{padding-right: 40px !important;padding-left: 40px !important;}”]At Render Atelier apart from assisting you in developing the visual we will also provide complete design support in creating the right interior setups for your catalogues.
[/vc_column_text][vc_empty_space height=”25px”][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1522723443215{background-color: #ffffff !important;}”][vc_column width=”5/12″ offset=”vc_col-lg-offset-1″][vc_column_text]Product VR
With our support, clients can showcase their products as an interactive experience, allowing their customers to fully explore the design in a more dynamic way giving the possibility to look at their products from multiple angles, changing textures, materials or colors.
The client can also use this tool to highlight different states such as open or closed, turned on or off, merged or exploded, the possibility are endless.
We can create hotspots to pop up information, highlight an area of the object, integrate audio and customize to experience to every need, breaking the boundaries of static images and capture the interest of anyone looking for a more dynamic way to present their projects.[/vc_column_text][/vc_column][vc_column width=”5/12″][vc_single_image image=”4238″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://renderatelier.com/VR360/Chair_vr.html”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1522161363983{background-color: #ffffff !important;}”][vc_column offset=”vc_hidden-xs”][vc_empty_space height=”30px” alter_height=”none”][vc_btn title=”CONTACT US” style=”flat” shape=”square” color=”black” align=”center” link=”url:http%3A%2F%2Frenderatelier.com%2Fcontact-us%2F|||” el_class=”portfolio_but” css=”.vc_custom_1557603798449{margin-top: 15px !important;}”][/vc_column][/vc_row]